Brandelabra. Brands on fire.

Our Values

Story structure, scene design, character, desire, conflict, audience revelation. We nerd out on this stuff. And it guides EVERYTHING we create. At Brandelabra, STORY is the very metered arrangement of life and the human experience.

STORY

DISRUPTION

“Norm” is a guy from Cheers, not the north star for a fire-breathing team of storytellers. Brandelabra identifies the norms, rules and trends, we respect them, then we leap at the chance to smash 'em to bits and set new ones.

Brandelabra tells stories of humanity. So if you are flesh and blood, we value you, see you, hear you, want to learn from you, speak to you, and tell stories for you. Our brand stories only smolder when they resonate with the human in you.

humanity

IMAGINATION

We revel in applying audacity, fear, style, substance, precision, patience, and edge to the worthy pursuit of birthing something new of value to an audience. We race unleashed to uncharted reaches — shepherded by a sage strategy.

CULTURE

If a cultural moment has happened already, is happening now, or is likely to happen in the future, it’s ripe for creative exploration. We don’t just reflect the culture as presently constructed, we shape, shift, and elevate it for the better.

EMOTION

We obsess over finding what moves people. What makes us smile, laugh, lament, tremble, seethe, wonder, reflect, regret, reconsider, defy, accept, admire, love, lust, hope, rejoice. If it doesn’t make us feel, then we’re just not feeling it.

Founder

Founder & CEO

Brandelabra

BACK IN THE DAY

SVP, Head of

Branded Content

& Creative Strategy

Hartbeat

Vice President

Creative Partnerships

& Innovation

NBCUniversal

Executive Director

Disney CreativeWorks

Operations & Strategy

The Walt Disney Company

Executive Director

Brand Integration & Programming Solutions

Game Show Network

Integrated Marketing

& Sponsor Development

MTV Networks

Partnership Marketing

& Promotions

DIRECTV

For examples of Brian's work at these places, visit his creative portfolio at mrbriancprice.com.

“Brian C. Price kicks @$s.” Sometimes just called B. Price, often called “the most creative person I know,” and unfortunately called "Bryce" by 99% of Starbucks baristas, Brian is an advertising force, an entertainment industry veteran, and a branded content virtuoso (not to mention gifted screenwriter, clever hip-hop lyricist, and dope underground music producer). A creative storyteller to the core.

In executive positions at Disney, NBCUniversal, and Hartbeat, Brian has expertly connected the world’s biggest brands to audiences all over, through the craft of creative storytelling. With a “S#per B*wl Everyday” mentality, he delivers standard-setting, award-winning marketing solutions fueled by creativity, audience insights, white chocolate peppermint mochas, and an understanding of human emotion.

So what's the big deal about this guy? Well, he set the record for highest social engagement ever by an ESPN branded content post. He once created a pop-culture moment for Paramount’s “Terminator: Dark Fate” with a branded content piece that exceeded 66.5 million social reach. And he both wrote and produced the original Sam's Club holiday short film "Merry Like This" starring Kevin Hart, which ran in 1,700+ theaters and ranked in the 100TH PERCENTILE for Likeability, Information and Change. So there's that.

Oh, and he led a branded content team at Disney that won 30 industry awards in just a five-year span.

Still not impressed? He can juggle, too. 3 balls. At the same time. Fairly adequately.

If you watch cool things, chances are you've seen Brian's work. His branded content has aired in Super Bowl LVII, SNL, Monday Night Football, America’s Got Talent, the MTV VMAs, SportsCenter, and NBA Finals, and on networks like ABC, NBC, ESPN, USA, Bravo, E! and MTV. His work has also been covered by Variety, Adweek, Adage, Extra and Access Hollywood. Because they like cool things, too.

Brian lives in LA with his wife, their three creative kids, and an Australian cattle dog named Flashback “Flash” Foster-Price who is allergic to obedience school.

From "STORIED", the autobiographical magazine about the career of Brian C. Price.

“Before advertising was a job for me, it was an undying curiosity. I'd study it voraciously. Clip my favorite magazine ads, stuff ’em in manila folders. Photocopy whatever articles I could find about advertisers like Tom Burrell, and staple the pages together to make my own reference books. I'd replay commercials on my family's VCR, take notes, time where the music cues came in. Where the jokes landed. I had to know how ads worked. That, and how to beat Super Mario Bros.”