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We Are The WICK-ED.

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A MESSAGE FROM BRANDELABRA

FOUNDER & CEO BRIAN C. PRICE 

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          BY BRIAN C. PRICE    |    JANUARY 4, 2024

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Taylor has the Swifties. Beyoncé has the BeyHive. Okay, Brandelabra got jealous. We wanted our own movement. And so, our tribe became... The WICK-ED. 

 

But what does that mean? Well, first things first. "WICK-ED" does NOT mean "wicked". Brandelabra is not evil. We're not immoral. We're not even irksome. (Maybe a bit rascally.)

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So to explain what "WICK-ED" means, let's start with the thing Brandelabra does best: WE LIGHT BRANDS ON FIRE. The WICK-ED (notice the hyphen) refers to those who possess the wick. 

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And what does a candle wick do? It conveys liquified wax up to a flame, so it can vaporize and combust. In simpler terms, catch fire. At Brandelabra, when we say we are The "WICK-ED", it means we too are carriers of the flame. We bring that fire.

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WICK-ED means at Brandelabra, we’re storytellers, endlessly excited, inspired and honored to be keepers of a flame powerful enough to not only set a piece of branded content ablaze, but light the entire world on fire with uninhibited creativity.

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And if you wanna smolder, you can’t just be a flame beholder. Being WICK-ED means we also start the fire. Then we fan the ever-livin’ flames outta that fire to influence HOW it burns. 

 

Being WICK-ED means Brandelabra is more than capable of withstanding the heat. When we get fired up, the light burns even brighter. When Brandelabra burns, the flame rages on.

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We’re like those trick candles on your kid’s birthday cake. They try to blow us out — nice try, Billy — fire’s still burning!

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At Brandelabra, being WICK-ED means we want all the smoke. ’Cause we were told where there’s smoke, there’s fire. And The WICK-ED don’t run from fire, we play with fire. Bring the heat and find out. Our flame game is unmatched.

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Plus, beyond the lit part of us you can see glowing right now, there's even more on the inside that eyes have not seen.

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Our best burn is yet to come.

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Brandelabra is also WICK-ED because we’re bright enough to know that we don't do all this burning alone.

 

A wick might appear to be a single piece of string, but it is NOT just one cord. It’s a bundle, a multitude, a legion, a band of many, many fibers, impressively woven together.

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Likewise, Brandelabra isn’t driven by any one idea or individual. It’s the threaded, creative, WICK-ED energy generated when Brandelabra weaves...

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its inimitable imagination (one thread) and

its battle-tested strategic acumen (another thread) with

the institutional knowledge of the brand partner (another thread), and

the passion, fandom, and emotion of the audience, and

the palpability of the culture floating in the atmosphere.

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All that. Intertwined. And on fire. That's how The WICK-ED do WICK-ED things. That is why we are The WICK-ED.

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You know, there’s a saying that’s been around for a minute. I'll bet you've heard it.

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“There’s no rest

for the wicked.”

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At Brandelabra, we have our own saying:

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“There’s THE WICK-ED,

and then there’s the rest.

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And the rest

don’t hold a candle to

THE WICK-ED.”

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Brian C. Price

Founder & CEO

Brandelabra

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WARNING: Brands on fire.™